Organizations in the travel and leisure space are facing a wave of new consumer expectations. Now is the time to exploit technology, innovation and data to understand exactly what your customer wants.
The future of travel and leisure has shifted. COVID-19, Brexit and other global macroeconomic events have significantly altered the way consumers behave, which has prompted companies in the sector to rethink the way they operate and provide services.
Over the past year, we have seen the emergence of a new type of consumer in the travel & leisure industry. Holiday-goers have become increasingly conscious of the impact their travel has on the environment, as well as the carbon footprint of transport itself. Authentic and active experiences are in demand following years of strict lockdowns and restrictions, as consumers look to pursue more meaningful trips and enjoy opportunities to be back outdoors. Both these elements combine into a growing demand for slower-paced, pared-back travel, which presents a commercialization challenge for travel companies. Similarly, with more hygiene concerns when thinking about travel and leisure activities, and different countries still imposing different measures to control the spread of COVID-19, companies are having to continually adapt to stay competitive. Finally, long-haul trips are back in demand with the US ranking the 2nd most popular destination for people in the UK to travel in 2022, and Australia and Canada ranking 8th and 9th respectively. The industry is changing and organizations in this space must evaluate their offerings to ensure they meet the new requirements set by their customers.
The need for incorporating flexibility and adaptability as cornerstones of company strategy is arguably more prevalent now for the travel & leisure industry than it has ever been. As the world re-opens, travel companies especially are experiencing friction in finding a suitable strategy to satisfy what seems to be an ever-changing market. Those companies looking to get ahead must embed flexibility and adaptability into their customer offering and within their core strategy, as well as remain future-focused.
Our travel and leisure consultants have been trusted by clients in over 25 countries to solve their toughest business challenges. This has included defining strategic roadmaps, developing customer propositions, and launching new products and services to market to help clients adapt to the ever-changing landscape. We combine our experience in innovation, technology, branding, UX and strategy consulting with deep technical knowledge to provide bespoke services to our clients across a spectrum of sectors and challenges. Connect with us today to find out how we can help you.